!9# Basketball Adidas School Order Today!: April 2010

Tuesday, 27 April 2010

Derrick Rose With The Sick 360 Layup and Alleyoop!

(Full Highlights) Derrick Rose playing for Mean Streets Express at the Adidas May Classic in 2006.

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Monday, 26 April 2010

Tyler Lamb Summer 2009 MIx - One of The Top Guards; UCLA Commit

Check out one of the top ranked guards and players in the 2010 class, Tyler Lamb of Mater Dei High School. The 6'4" senior who has committed to UCLA already, played his first 2 high school seasons at Colony High in Ontario where he averaged 27 PPG, and 5.3 STEALS a game. Now he's on a way more stacked basketball team at Mater Dei where will try and help lead the team to a state title.

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Friday, 23 April 2010

adidas Basketball Game Time

A group of high school students play a game of basketball with NBA athletes

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Thursday, 22 April 2010

The Marketability of O.J. Mayo

LeBron James was a millionaire even before he signed his first pro contract. At the age of 18, even before James was drafted by the Cleveland Cavaliers, he signed a 7-year, 90 plus million dollar deal with Nike, including a 10 million dollar signing bonus. He already has three signature shoes with another one on the way. He is being paid to chew Bubblicious, drink Sprite, and even has his own PowerAde flavor. When you can dominate your sport, chances are companies will be coming at you with big money for endorsement deals to wear or use a certain brand and appear in commercials or print ads with their products.

O.J. Mayo will soon have the multibillion dollar companies knocking on his door. Shoe companies like Nike, Reebok, and Adidas will be major players for Mayo's services. Although forbidden to sign any deals until out of college, shoe companies start early. They host tournaments featuring the top high school players. They endorse schools and AAU teams. Reebok gives Mayo's AAU team, the D-I Greyhounds, a reported $75,000 a year. Mayo will be attending USC this year which is a Nike sponsored school.

Experts and analyst say Mayo could command up to 10 million per year on a sneaker deal with an additional $10-20 million on other potential sponsorship deals. "He has charisma. He walks in a room, you know he's there. There may be other people who may be as talented him, but he carries himself like he's special," said Chris Rivers, vice president of grassroots basketball for Reebok.

Another thing Mayo has going for him is his name. When someone says "LeBron" or "Kobe", everyone already knows who they are talking about. The same will be true with "O.J." It would be silly for orange juice companies, like Tropicana or Minute Maid, not to notice his initials. His last name makes him a natural to endorse a mayonnaise manufacturer.

O.J. Mayo not only has the talent to be a household name but he has the marketability companies want. Only two high school players have had so much hype and the big name. The first was LeBron and O.J is the other. In a few years, don't be surprised if you see Mayo's million dollar smile when you are getting a glass of orange juice or spreading mayonnaise on your sandwich, all while watching him dominate the basketball court, in his sponsored sneakers of course.

http://www.ojmayonnaise.com

A Pass the OJ, Hold the Mayo Commentary.

Wednesday, 21 April 2010

Evolution of the Sneaker

When I was a kid growing up during the 1960's things were much simpler when it came to shopping for athletic shows. In fact, way back then, shoes worn for sport activities weren't even referred to as "athletic shoes".

They were called "sneakers".

There weren't even specialized shoes for basketball. Wilt Chamberlain and Bob Cousy wore sneakers just like the rest of us. So a pair of sneakers from one of the "Big Three" sneaker makers - Keds, PF Flyer, or Converse would do us for any sport regardless if it was softball, basketball, touch football, tennis, or swimming in the creak.

Sorry, we didn't know what soccer was back then in Philadelphia. We thought it was one of those ancient sports played by the Aztecs and the losing team would have their hearts cut out as a sacrifice to the gods.

As I got older and entered junior high school, the sneaker of first choice was the "Chuck Taylor All Stars" by Converse. Everyone just referred to them as "Chucks" for short. To this day I still don't have a clue who Chuck Taylor was. All I knew was unless you owned a pair of "Chucks" you weren't officially cool.

Peer pressure and fashion status had just hit me upside the head like a 2x4.

Back in the "good old days", as I like to refer to them now, sneakers came in only two colors - black or white. Henry Ford would have been pleased except for the one extra unnecessary color option. I seem to recall that red might have been offered, but the last kid brave enough to wear a pair of red sneakers to school suddenly changed schools after being run off campus by a raging mob.

Those sneakers might just as well have been pink.

When I entered college as a freshman in the mid-1970's, athletic footwear was just becoming more specialized and was then being referred to as athletic footwear or at least as "running shoes".

The running and jogging craze was in full swing and Adidas led the way with their now legendary blue nylon running shoe with the white stripes down the side. I caught the jogging bug and of course got myself a pair of Adidas blue runners. Frank Shorter was my new hero and I excitedly watched the running competitions in the 1976 Summer Olympic Games.

I actually enjoyed jogging, as it was a sport that didn't require any particular skill, which was a relief for me. Though I never really did fall in love with those hideous blue nylon Adidas running shoes. They wore out really fast and looked incredibly dorky regardless if worn with running shorts or blue jeans. They also made my feet sweat like nobody's business.

Fortunately, Adidas quickly gained some competition in the running shoe market and much higher quality as well as nicer looking running shoes were offered. It did seem rather ironic that most owners of these "running shoes" never took them out on a good run.

During the 1980's I caught the "Basketball Jones". Magic Johnson and Larry Bird had just come into the NBA and things were getting really exciting. Then when Michael Jordan ascended to greatness and the marriage made in Heaven between MJ and Nike was consummated, the industry of athletic shoes simply exploded.

The era of ridiculously high-priced basketball shoes was upon us.

I know my parents are extremely thankful that their boys went through childhood and their teen years well before this era emerged. My father blew his stack when Keds went over $10 a pair. I worry that he might not be with us today if I had asked him to buy me a pair of $250 basketball shoes. Come to think of it, I might not be here today if I had asked him that question.

I could never bring myself to pay the big bucks for a pair of Air Jordan's. The closest I ever came to owning a pair of designer basketball shoes was a pair of LA Gear shoes that I bought from a clearance table once. The shoes looked pretty cool, but weighed a ton, which didn't make too much sense for basketball shoes.

Maybe that's why they were on clearance.

I only wore them once and that was during a pickup basketball game. I wound up stubbing my big toe when I tried to go up for a rebound. The shoes anchored me down like a pair of cement blocks and reduced my vertical leap to zero. That was the last time I ever wore those shoes and to this day they sit in my closet. Except for a thin layer of dust, they look as new as the day I spied them sitting on that clearance table.

These days, I've resigned myself to a versatile yet cheap athletic shoe. It's the kind you can get for $29.95 at most discount places like Wal-Mart and Target. The brand doesn't matter since there's a wide selection of these kinds of shoes out there.

They are nice looking shoes and usually have all-leather uppers and look pretty nice with a pair of jeans. I can wear them to the gym or play tennis and basketball in them and are definitely a great value for what I pay for them and how long they last.

But there just seems to be something missing and I'm not sure exactly what that is. Perhaps it has something to do with those endless summers so long ago when sneakers were made of canvas and we didn't have a care in the world.

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!9# Basketball Adidas School Order Today!

Tuesday, 27 April 2010

Derrick Rose With The Sick 360 Layup and Alleyoop!

Monday, 26 April 2010

Tyler Lamb Summer 2009 MIx - One of The Top Guards; UCLA Commit